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As per the emerging trend of Business to Business (B2B) Marketing, There are so many companies incorporating in the world of online business with an aim to serve the global companies with their global network through online business. The basic component for growing business opportunities is to expand and forge business network to the targeted segment. After that you should have a proper mode to communicate with targeted segment with a requirement of promoting companies, ideas, products and services. B2B portal should have the efficiency to deal with the large segmented people. The starting of a business at right time and right place became an extension of the personality of any businessman's. The marketing of a business is pursuing very professionally and enhance easy accessibility as well as whole subsequent connectivity. Due to the shortage of time, people are much comfortable to deal with companies online that saves time and strength both. Furthermore, B2B portal is a well organized business directory, comprised entire information of small as well as big business enterprises along with the complete information regarding their company, services, products and many more so that make you ease to contact them directly. There are several business groups that is differentiated by their products category, target area, marketing boundaries and many more. There are so many companies listed on B2B Portals as manufacturer, exporter, importer, supplier, distributor, dealer, service provider etc and distinguished as per their jobs or nature of business. Now, many companies invented new certification policies that reduce risk factors while dealing with global companies. B2B Portal issue a certificate against the documents verification and confirms the business authentication on any firm. There are few attributes which are required to understand before starting B2B Marketing : 1.) B2B Network Necessary Expanding business network is the basic tool to establish any business. Through B2B portal, one can expand their business network, extend goodwill, disseminate information about their companies that enables to add profitability of the business. 2.) B2B Network can be applied B2B Network can be forged and maintained if you are listed on B2B Portal. It required patience and attention both to coordinate with an individual and organization both. 3.) Efficiency of B2B Network To develop and maintain Market network is completely depends upon the efficiency of any business group their policies. Your interaction with client makes difference and strategies decides the further dealings in between companies. Just check out http://www.eworldtradefair.com/ About Author The Author is an B2B Marketing Consultant who has been consulting about small, medium to large B2B Business on how to use the Internet to increase the Business ROI. Know more about marketing b2b products like Wooden Handicrafts, Gift Items, Indian Paintings, Diamond Jewellery's, Artificial Jewellery's and lots more, just check out http://www.eworldtradefair.com/